According to a report in a leading daily, Indian Premier League (IPL) title sponsor PepsiCo has sent a notice to the Board of Control for Cricket in India (BCCI) to withdraw from the cash-rich league, following the spot-fixing controversy that has shamed the game.
The report quoted company sources as saying that "the decision was related to issues that have brought the game into disrepute".
A source in the IPL was quoted as saying, "Last season, Pepsi wanted to withdraw, especially in the aftermath of the spot-fixing case but the BCCI managed to convince it to stick on for another year. However, this time it was firm that it will not continue its association with the IPL, more so after the Lodha Committee recommended the suspension of Chennai Super Kings (CSK) and Rajasthan Royals (RR). The conflict of interest issues also had an impact."
Pepsi wants to withdraw from the sponsorship because of the 2013 spot-fixing scandal that tarnished the IPL's reputation. It had paid Rs 396 crore (71.77 million USD) for the period 2013-2017.
The BCCI will take up the matter during its working committee meeting in Mumbai on October 18.
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