25 May 2023 last updated at 18:43 GMT
 
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Advertisers Queue Up As JioCinema Breaks IPL Viewership Records
The Viacom18-led streaming service has attracted 25 sponsors.
BCCI projected to earn US$ 230 million per year
India set to get 38.5% of the US$ 600 million annual earnings in the proposed model for 2024-27 cycle